Vol 2 No 2 (2024)
Articles
Published
October 20, 2024
Keywords
- Communication,
- Strategies,
- Rice,
- Farming,
- Innovation
How to Cite
Udotai, M. (2024). Communication Strategies as Catalysts for Enhanced Rice Farming in Nigeria. Advances in Law, Pedagogy, and Multidisciplinary Humanities, 2(2), 105-115. Retrieved from http://990821.wannyin.cyou/index.php/alpamet/article/view/770
Abstract
Rice is one of the most consumed staple foods in the world. It is cultivated in almost every country at both commercial and subsistence levels mostly at the rural agrarian areas. However, production of rice in Nigeria is relatively low and unable to meet local consumption thereby resulting in high importation of the produce to augment domestic needs. One of the major reasons identified as being responsible for the low production of the local rice is lack of information on modern farming methods. This paper focuses on communication strategies as catalysts to communicate information on modern farming practices to boost local rice production in Nigeria. It is a review work based on secondary data and the theoretical framework is premised on diffusion of innovation theory which describes how innovations are communicated through certain channels over a period of time among members of a social system. The paper reveals that access to adequate information on modern agricultural practices helps in knowledge acquisition, enhances production and guarantees food security. It is recommended that policy initiators and change agents should deploy effective communication strategies that would elicit rice farmers’ acceptance, adoption and sustenance of innovations to enhance their production capacities to meet demands.
References
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Russon, M. I. (12th April, 2019). Boosting rice production in Nigeria. BBC News. Retrieved 19th January, 2022 from https://www.bbc,com.
Van den Ban, A. W. (1994). Communication and sustainable agriculture. In Proceedings of the International Conference Integrated Resource Management for Sustainable Agriculture, 5-13 September, 1994, Beijing (pp. 617-626). Agriculture University Press. Retrieved on 16th June, 2022 from: https://edepot.wur.nl/18493/
Akintayo, A.O. (2022). Use of communication strategies by rice farmers in the adoption and cultivation of rice in South-West Nigeria. Academic Journal of Current Research, 9(2), pp. 32 – 58. Retrieved from https://www.cirdjournal.com/index.pho/ajcr/index
Akpan, E. (1987). Communication and media arts: A new approach to the basics. Modern Business Press Ltd.
Anaeto, S. G. & Solo-Anaeto, M (2010). Development communication: Principles and practice. Stirling-Horden Publishers Ltd.
Bamisayo, O. A. (1985). An evaluation of operation feed the nation policy in Nigeria. Retrieved on 12th November, 2022 from https://www.africabib.org>
Coldevin, G. (1990). Communication strategy for rural development. Retrieved on 15th December, 2017 from: https://www.fao.com
Coldevin, G. (2003). Participatory communication: A key to rural learning systems. Food and Agriculture Organization. https://www.fao.org/4/Y4774E/y4774e00.htm/
D’Adamo, P. J. & Whitney, C. (1996). Eat right for your type: The individualized diet solution to staying healthy, living longer and achieving your ideal weight. Penguin Group
Dearing, J. W. & Cox, J. C. (2018). Diffusion of innovation theory: Principles and practice. Health Affairs, 132 (2). https://doi.org/10.1377/hlthaff.2017.1104
Ehikioya, A. (20th October, 2014). Why operation feed the nation and green revolution failed. The Nation Newspaper. Retrieved on 12th November, 2022 from https://thenationonline.org/
Emefiele, G. I. (18th January, 2022). Governor’s opening remarks at the unveiling of FCT mega rice pyramids under the RIFAN-CBN Anchor Borrower’s Programme.
Food and Agriculture Organization (1985). Mass media in extension. Retrieved 5th December, 2019 from https://www.fao.org/3/t0060e/T0060E05.htm.
Food and Agriculture Organization (2022). Communication for development. Retrieved 7th July, 2022 from https://www.fao.org/communication-for-devevelopment/en/
Hasan, S. (2013). Mass communication: Principles and concepts. CBS Publishers and Distributors PVT Ltd.
Igben, M. S. (1988). Farmer’s capability and profile. In M. S. Igben (Ed.). The Nigerian farmer and agricultural Institutions: An assessment. Nigerian Institute of Social and Economic Research (NISER), pp.67 - 92.
Imolehin, E. D. & Wada, A. C., (2000). Meeting the rice production and consumption demands of Nigeria with improved technologies. Retrieved 16th June, 2022 from https://www.fao.org/4/x7164t/x7164t04.htm/
Inyang, M. P., Alegu, J.C., Iorlaha, L. Y., Adelaja, K. I., & Maku, B. S. (2019). Fundamentals of development communication and national development. Mcee Graphics Nig.
Kamai, N., Omoigui, L.O., Kamara, A. Y., & Ekeleme, F. (2020). Guide to rice production in Northern Nigeria. International Institute of Tropical Agriculture. Retrieved 7th July, 2022 from https://caspace.cgiar.org>
Iwuchukwu, J. C. & Igbokwe, E. M., (2012). Lesson from agricultural policies and programme in Nigeria. Journal of Law Policy and Globalization, Vol. 5, pp.11-21. Retrieved on 12thNovember, 2022 from https://www.researchgate.net/publication/279679660_Lessons_from_agricultural_policies_and_programme_in_Nigeria/
Mairiga, J., Momodu, H., Orji, P. O., Halima, M., & Roseline, P. O. (2019). Communication strategies for enhancing women participation in sustainable agriculture development in Nigeria: A critical review. South Asian Research Journal of Agriculture and Fisheries, 1(4), pp. 137 -142.https://www.sapublication.com/sarjaf.
Modo, I. V. O. & Omokere, D. F. (1994). Prospects and constrains of agricultural extension among small scale farmers in Nigeria. In E. M. Abasiekong & I. V. O. Modo (Eds.), High points in development, pp.95 -107. Dorand Publishers.
Nanono, R. D. S. (16th October, 2020). Minister’s remarks at the World Food Day.
Nations Encyclopedia (nd). Nigeria – agriculture. https://www.nationsencyclopedia.com/economics/Africa/Nigeria-AGRICULTURE.html/
Naija Quest (April 2022). List of rice producing states in Nigeria and all you need to know. Retrieved on 16th July 2024 from: https://naijaquest.com/rice-producing-states-in-nigeria/
Odumade, B. (25th February 2021). Lagos and enhanced rice production. Business Day. https://businessday.ng/opin
Okiyi, G. O. (2021). Influence of NEWMAPS communication strategies to knowledge, attitudes and behaviours of communities in South East Nigeria on erosion management. In E. S. Dandaura, S. O. Igbaba & T. Santas (Eds.) BANCHI Journal of Development and Communication Studies, Institute of Strategic Development & Communication, Vol. 6(1), pp. 16-30.
Ray, H., Axtell, J. & Porter, D. (nd.). The agricultural communication process: Communication for technology transfer in agricultural project. Retrieved 7th July, 2022 from: https://pdf.usaid.gov>
Russon, M. I. (12th April, 2019). Boosting rice production in Nigeria. BBC News. Retrieved 19th January, 2022 from https://www.bbc,com.
Van den Ban, A. W. (1994). Communication and sustainable agriculture. In Proceedings of the International Conference Integrated Resource Management for Sustainable Agriculture, 5-13 September, 1994, Beijing (pp. 617-626). Agriculture University Press. Retrieved on 16th June, 2022 from: https://edepot.wur.nl/18493/